Introduction

• Who should read this?
• What is this e-book about? 
• About the author
   

• Introduction
• What are the key ingredients of a successful e-commerce payment system? 
• Glossary of e-commerce terms 

How to choose an Internet payment system that suits your business

The importance of security 

Real Risks vs Perceived Risks

• What are the main risks for customers with online transactions? 
• What features of an e-commerce system scare customers away? 
• Types of businesses that create extra skepticism for the customer 
• What features of your web business make a customer feel secure about paying? 

Transaction security for your business 

• What are the main security risks for your payment system? 
• Security questions to ask your outsourced Internet payment provider/host. 
• How does subcontracting effect security of your payment system? 
• The risks of subscription payment systems 

How to minimize online credit card fraud 

• What is online credit card fraud and what does it cost your business? 
• What are the common validity checks for credit card processing systems? 
• What extra steps can you take to protect your business? 
• Does real time processing increase the risk of credit card fraud? 
• The steps to take once you have identified a fraudulent transaction 

A customer friendly payment system?

Easy product searching and selection 

• Sites that have a small number of products 
• Sites with over 10 products 
• Large product number sites 

Real time transaction processing 

• What is real time processing? 
• Is it essential to have real time processing? 
• What are the risks for the merchant with real time processing 
• Real time payment processing- Flow diagram 

Offering a choice of payment and billing options 

• Payment tender 
• Multiple currencies 
• Payment methods 
• Billing methods 
• Freight and tax options 
• eCRM or personalization 
• Fast product fulfillment 
• Immediate customer communication 

What e-commerce service providers and software do you need to accept payments online? 

Merchant bank 

Merchant account provider 

• What is a merchant account? 
• What extra risk does an Internet merchant have from accepting credit cards? 
• Where can you find a merchant account provider? 
• Important points to consider in choosing a merchant account 
• provider (ISO) 
• How do you qualify for an Internet merchant account? 
• How does an "International" business get a merchant account? 
• What are your options if you can’t qualify for a merchant account? 
• What happens if your merchant account is cancelled? 
• When to charge the credit card of the customer? 

Internet payment provider 

• Main functions 
• Where do you find an Internet payment provider? 

Hosting of your Internet payment system 

• Outsourcing 

E-commerce software products 

• Terminal software 

Payment gateway provider 

Affiliate Sales Processor